BSUR (be as you are) is an international agency that helps companies define their brand identity. For them, we translate an annual luxury yacht brochure into eight different languages, including Arabic, Russian and Chinese.
16 translators and editors
Every year we are approached again for this assignment. By now we have a fine collaboration with a team of over 16 translators and editors to whom we deposit all our boat-related content. The assignment requires a good mix of technical knowledge and marketing skills.
At the Sheik’s table
The team is well trained and knows the tone of voice of the client through and through. The result: beautifully produced brochures that highlight and describe different types of yachts; a brochure for the richest of the world. How nice that our translations will soon be on the table of a sheikh.