Brands

Whether it’s an advertising campaign, a promotion, or a slogan, translating marketing copy is always a creative process. Word-for-word translation is not an option, and a wooden piece of writing will do your brand more harm than good. So you need it transcreated – but what exactly do we mean by that?

Translating an advertisement sounds like a walk in the park. So many visuals, so few words: how hard can it be? But the opposite is true in many cases: the shorter the copy, the trickier the translation. Take slogans, for example. If there’s not much text, there’s not much context either, and lots of scope for interpretation. Also, advertising has a clearly defined goal: to persuade the reader to use your product or service. All the more reason to have it translated by a reliable specialist company.

Online shopping is something we take for granted. Gone are the days when a customer would read your ad in the newspaper, hop on their bicycle, and buy something from your shop. Today, if you want to sell your wonderful products, you’ll need a webshop. In the digital age, consumers spend more and more time online, and that’s where they’re most likely to learn about your business and brand. So your webshop is your trademark, and the importance of punchy copy can’t be overstated. But how exactly do you write good webshop copy?

Everyone has a story worth telling. Whether you’re a small business or a big organisation, a blog is a good way of sharing your knowledge and experience with lots of people. And if you have it translated, you could reach a worldwide audience.

It doesn’t exactly make us the life and soul of the party but, given half a chance, we can talk about content localisation for hours. It’s become an important component of any worldwide brand marketing strategy, and if you’re making your first foray into foreign markets you’ll need to do it sooner or later. So what is content localisation, and why is it so important?

In a perfect world, we’d have all the time in the world to complete each translation and editing job. But sometimes time is in short supply. Sometimes you need a press release translated at lightning speed, or your red-hot social media post simply has to be online today. It’s on occasions like these when you need a translation agency that’s there for you, understands your requirements, and asks all the right questions to ensure you get your message across as quickly and effectively as possible. And we’re that translation agency. Together with our team of ultra-reliable translators, we’ll work fast without cutting corners!